As someone who’s used to – and enjoys – feeling at capacity most of the time, I’m never quite sure what to do with myself during those times of the year when things typically do slow down bit (summertime and the holidays). Whenever I do find excess time on my hands, I do tend to turn to one of my creative hobbies (card making or scrapbooking) or find an area in my home that could use some re-organizing, which for me is always quite rewarding.
While this “found time” is rare and temporary, I realized it was the perfect time to take more deliberate steps to improve things within my business.
If you’re interested in doing the same, here’s what I came up with:
Examine your business from the outside in. Listen to your outgoing voicemail message – is it friendly and clear? Look at your email signature – is your phone number included? When was the last time you read your website homepage? Or subscribed to your own newsletter to see what happens?
Check out your LinkedIn profile. Make sure your profile picture is a professional head shot and that it’s up to date. Ask for those recommendations you’ve been thinking about.
Post past content. If you’ve got past newsletters that are not yet up on your website as well, take steps to add them.
Clean up “tolerations.” You know, those annoying little things that you are still putting up with. Are you always struggling to find client phone numbers? Do you keep needed supplies in the basement instead of near your desk? Is there a pile of papers in the corner that you’ve ignored for months (years?)? Take the time now to handle these little annoyances.
Organize your desk. Take everything off (yes, everything) clean it thoroughly, and only add back what you need.
Review your finances. Why wait until tax time to organize your expenses? Bring them up to date now.
Plan your next big project. What are you waiting for? Jump in!
For people who are used to being at capacity, a little down time can be disorienting. So yes, make sure you relax. But when you’re ready to jump back in, take advantage of the opportunity to take your business to the next level. Remember – it is only temporary!